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7Twelve Advisors, LLC., dba Simple Funds was co-founded in 2008 by Dr. Craig Israelsen and Andy Martin. We brought to market four public funds and raised $100 million into them, including onto the largest insurance company platform in the world. In 2023 we discontinued our SEC RIA registration to focus solely on building indexes and consulting on diversified, multi-asset, fixed-income. (Contact us for a full bio and schedule of services.)

Andy Martin, Pres/Co-founder
Product development, consulting, and research.​
BBA (Economics) Belmont University, MLAS Vanderbilt University

Clark Liddell, CFO, Partner
Business planning and strategy.​
BS The University of Texas at Austin, MS Southern Methodist University
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