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7Twelve Advisors, LLC., dba Simple Funds was co-founded in 2008 by Dr. Craig Israelsen and Andy Martin. We brought to market four public funds and raised $100 million into them. In 2023 we dropped our advisor registration to focus solely on building indexes and consulting on diversified, multi-asset, fixed-income. 

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Andy Martin

Andy Martin, Pres/Co-founder


Product development, consulting, and research.​ 

BBA (Economics) Belmont University, MLAS Vanderbilt University

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Clark Liddell

Clark Liddell, CFO, Partner


Business planning and strategy.​ 

BS The University of Texas at Austin, MS Southern Methodist University

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